民族村寨村民旅游态度与汉语、文化程度的多因素方差研究——以贵州镇山村为例

Study of Mult-factor Variance between the Tourism Attitude of Minority Villagers and their Level of Chinese Language

选取贵州旅游发展较典型的民族村寨镇山村,在开放式调查、个案访谈、文献的基础上编制信度、效度较高的旅游态度问卷,测查镇山村村民的旅游态度,并对汉语程度、文化程度、职业、年龄等进行多因素方差分析,在各种主效应与交互作用中,发现汉语程度、文化程度对旅游态度的三个维度的影响存在显著效应。

With Zhenshan Village, a minority village, as an example, this paper studies the multi- factor variance between the tourism attitude of minority villagers and their level of Chinese language as well as their education level, profession and age by means of open surveys, individual interviews and documents. It is found that a significant effect exists in the study.