青岛世园会民间图形文化的网络媒体传播方式解析

The Internet Media Communication of the Folk Picture Culture of the Qingdao World Horticulture Exposition

2014年青岛世界园艺博览会向世界传播了民间文化,产生了新的看点。文章从山东的民间图形文化和新媒体网络进行分析,深入解析了静态网络媒体方式和动态网络媒体方式的功效,分别阐述了两种网络媒体传输方式对青岛世园会宣传的积极作用。

The 2014 Qingdao World Horticulture Exposition conveys folk culture. Based on an analy- sis of Shandong＇ s folk picture culture and the Internet, this paper interprets the static and dynamic media effects, and argues that both forms of communication play a positive role.