科技期刊发展对策研究

Study on the way to develop science and technology journal

科技期刊的发展受到地域、稿源、读者等环境因素的制约 .受其影响 ,编辑易产生封闭、不思进取的心态 ,使科技期刊在内容创新、扩大流通、创立品牌等方面突现出薄弱环节 .为拓展科技期刊的发展空间 ,首先应抓内容和质量 ,通过刊发创新论文、扶持创新学科、引进创新方向、创办特色栏目促进科技期刊内容创新 ,以传播创新成果 ,开辟创新领域 ,提高期刊的学术水平 ,扩大影响力 ;其次 ,应改变纯粹的生产单位、加工车间的运作机制 ,采用多种局道、多种方法加强科技期刊出版后的营销、流通及信息反馈等工作 ,走出重生产、轻开发、轻流通的误区 ,扩大影响面 ;第三 ,应端正出版理念 ,维护刊物的声誉 ,合理利用、充分拓展科技期刊的品牌资源 ,促进科技期刊的可持续发展 .

The development of science and technology journal is limited obviously by its circumstance such as region,contribution,reader,etc.Under the influence of these conditions,the confined mind and the unenterprise attitude is produced by editors.Thus,the weak link of developing science and technology journal is showed conspicuously in blazing new trails of content,expanding circulation,and founding famous brand.For expanding the developing space of science and technology journal,some effective measures should be adopted.First,the content and quality of journal should be highly valued.The constantly bring forth new ideas in the content should be promoted by publishing original theses,supporting new subject,introducing new direction,creating characteristic column,etc.By means of these methods,the aim of spreading original achievement,starting new fields of scientific research can be achieved.So academic standard and effect of the journal can be improved.Second,the operate mechanism of journal as a processing workshop should be changed.The varied methods should be adopted for selling,circulating and information feedback of journal.Third,the reputation of the journal should be safeguarded by correcting ideology of publish.The resources of the journal should be rationally used and developed.It can promote the science and technology journal growing continued.