大同佛都旅游文化品牌建设研究

Research on Datong“Buddhism Capital”Tourism Cultural Brand Construction

大同旅游资源丰富,多为历史文化价值极高的佛教旅游资源。针对当前大同存在城市形象模糊、旅游品牌不鲜明等问题,研究大同佛都旅游文化品牌建设具有重要的现实意义。大同文化特色在北魏辽金,精华在佛教,重点在古都,因此大同可定位于"魏辽佛教文化旅游之都",以云冈石窟为主体,构筑平城文化体系,以古都为载体,打造大同佛都旅游胜境。

Datong is rich in tourist resources, many of which are Buddhist tourist resources of high historical and cultural value. For the city＆#39;s image is fuzzy and the tourist brand is not distinguishable, there is much practical significance to study Datong“Bud-dhism Capital” tourism cultural brand construction. Based on the definition of Buddhism tourism culture and tourism cultural brand, this is the first time to study Datong “Buddhism Capital” tourism cultural brand construction, for which we will propose the evi-dences, position the image, establish the slogan, and finally put forward the construction strategies. We wish that this research could be referred by Datong tourism planning.