浅析跨界经营策略——基于LH公司案例研究

Analysis the Strategy of Crossover Management—Based on LH Corporation's Case Study

"crossover"思想已从时尚界转移到企业界,成为创意时代背景下指导企业转型升级的一种崭新经营理念。近几年来,建筑卫生陶瓷行业的一些知名企业也纷纷"跨界",从原来的简单跨界合作,到今天的跨界经营,"跨界"已成为建筑卫生陶瓷产业的必然发展趋势。本文以跨界经营概念分析入手,以LH公司为例进行全面分析,为其他企业进行跨界经营提出建议。

＂crossover＂ the thought from the fashion shift to the business community, has become under the creativity time background to instruct one kind of brand-new management idea which enterprise reforming pro- motes. In the last few years, construction sanitary earthen ware profession＇s some well-known enterprises in abundance ＂crossover＂, from the original simple straddling of zones cooperation, to today＇s crossover management, ＂crossover＂ has also become the construction sanitary earthen ware industry the trend of development inevitably. This article first analysis the concept of Crossover Management, then take LH Corporation as the example, put forward the proposal for other enterprises carries on the Crossover Managemen.