“真实性”对“观光体验”经营之意涵

The Implication of “Authenticity”for the Management of “Tourism Experiences”

"观光体验"与"真实性"为观光旅游研究中极重要的议题,本文回顾观光社会学家Erik Cohen多年来对"真实性"的探讨,并运用其理念引申出部分补充观点,作为论证观光场域"真实性"的基础。笔者整理出六大类"真实性"之形貌,由最传统的"真实性"到创意的"真实性"再到"舞台化的真实",以及各种类型对"观光体验"之影响,论证运作"观光体系"时把握"真实性"精神的重要性。未来吾人对于"存在的真实性"也应深入研究,以期有助于提升游客之觉知。

“Tourism experiences” and “authenticity” both are very important issues in the field of tourism studies.The article traces the long-term insightful “authenticity studies” by tourism sociologist Erik Cohen , and tries to adopt （ adapt his concepts for discourse the situations of “authenticity” in tourism settings .The author or-ganizes six categories of “authenticity types”, from conventional “authenticity” to creative “authenticity” till“staged authenticity”, and discusses their implication for “tourism experiences .” In conclusion , the maintenance of the “authenticity” spirits is imperative in tourism system .In the future , the issue of “existential authenticity” is worth studying , for enhancing the mindfulness of visitors .