人群分化:网民的价值取向与新媒体选择研究——以百度、google为考察对象

Division of Social Groups: Netizen Value Orientation and New Media Selection

由互联网所引发的诸多变化中,"人群分化"是一个非常值得关注的现象。作为一项探索性研究,本项定量调查更加细致地探索了人群分化现象在网络空间中不同的分化状态和程度。调查结果在一定程度上揭示了网络人群分化的复杂性和多样性,即搜索引擎的使用者虽然在价值取向上呈现出一定的"左右"分化,不过,这种分化并没有表现得像网络论坛那样泾渭分明。研究认为,深入探究互联网中的人群分化现象,需要在突出价值维度的基础上,综合考量技术、结构性因素的影响。

Among the changes caused by the Internet, the“division of social groups” is a very interesting phenomenon.This article explored the status and degree of the division of social groups in cyberspace in more detail.The findings revealed the complexity and diversity of the division of social groups to a certain extent, search engine users having different values divide into the“left” and the“right” social groups but not so obvious like in the forums.Studies suggest that besides the value dimension, the technical and structural factors should also be taken into consideration about the survey of“division of social groups” .