立体化的外贸企业电子商务战略研究

Three-dimensional foreign trade enterprise electric business strategy research

在外贸企业中建设外贸电子商务系统有着非常重要的意义,它能有效提高外贸业务流程效率,使企业内部管理规范化,并改善客户服务,增强企业竞争力,因此,外贸企业电子商务系统要提升到战略的高度来筹划。企业成功规划外贸电子商务系统,必须充分分析互联网时代客户需求的本质及其变化,企业现实与将来的业务需求及业务流程,合理规划系统功能结构和技术结构。为全面集成企业信息,强化企业与客户的交易与沟通,通过整合企业内部及外部网络,将互联网商务、局域网商务等纳入到公司整体电子商务战略中,构建全面立体化的外贸企业电子商务战略。

Foreign trade E-commerce system plays an important role in foreign trade companies, as it can improve business efficiency, help online and offline selling and build up enterprises＇ competitiveness. In order to enable the employees, customers and suppliers obtain and process related information in time, which provides effective support to decision-making, the system need to be structured and implemented integrally.