媒体公示对打击无证行医效果评价研究

Study on the evaluation of the cracking down unlicensed medical practices by media publicity

探索针对不同受众,公示的方式、内容、频率和持续时间,与群众知晓率和无《医疗机构执业许可证》行医复犯率之间的关系,评价其对打击无证行医的效果,为卫生行政和监督部门制订有效、经济、可操作的公示方式提供依据。

Do research on the relationship between the public awareness, the rate of repeated medical practice without license and the methods, content, frequency and time of publicity according to different populations. Evaluate the effect of the media publicity, and provide the basis for the health administration and supervision department to formulate effective, economical and operability methods of publicity.