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造就职业企业家与实施名牌战略

Bring up Professional Enterprisers and Carry out Famous Brand Stratege
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摘要 当今世界 ,名牌成了一国的标志 ,一国的实力、一国能否自立于世界民族之林的“通行证” ;是质量、管理、技术、人才、效益、信誉的集大成和综合经济优势与综合人才优势的代名词。名牌的创建史、竞争史 ,胜利史 ,无一不是企业家的奋斗史。一个国家的名牌同该国企业家数量的多少、素质的高低成正比。 Nowadays the famous brands can stand for the national sign level,strength and “passport'which the country can stand up to all over the world. A famous brand was an embodiment of some factors such a quality,management,technology,talent,effection and credit,and which had become a synonym for integrating economical superiority and talent superiority. All history of enterpriser's striving had included the establishment history, the competitive history and the victorious history. A national famous brand must be indirect proportion to enterpriser's quantity and quality in the country.
作者 郝诚之
出处 《广播电视大学学报(哲学社会科学版)》 2000年第1期62-66,共5页 Journal of Radio & TV University(Philosophy & Social Sciences)
关键词 名牌战略 商战 中国 名牌意识 职业企业家 竞争 经济 Enterpriser Famons brand stratege
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