基于自我效能感的互联网健康传播

Internet Health Communication Based on Self-efficacy

介绍自我效能感的内涵、形成途径,阐明健康传播的内涵和渠道,从提升大众自我效能感的角度分析互联网作为大众媒介和人际交流媒介在健康传播中所发挥的作用,同时指出应加强监管,保证信息真实、科学、准确。

The paper introduces the connotation and forming ways of self- efficacy,elaborates the connotation and channel of health communication,analyzes the effect of Internet,which acts as a mass media and interpersonal media role in health communication,from the perspective of enhancing self- efficacy.It also points out that we should strengthen monitoring,so as to ensure that the public could get true,accurate and scientific information.