反思凡客三大失误

Rethinking VANCL Founder Chen Nian

对于如今的陈年来说，“破山中贼”已属不易，而要“破心中贼”，恐怕只会更难 “他说他只想要一件最好的白衬衫，2013年6月的那个夜晚。于是．我不停的问，我不停的找，不停的想。300支，今天梦想成真。”2月11日晚，凡客诚品创始人兼CEO陈年在新浪微博上，用散文诗的方式写下了这么一句话。

It seems VANCL's newest target is to create 'the greatest white shirt'.According to reports this new high quality shirt will boast300 threads per inch,a huge jump over the 120 threads per inch commonly found in stores.Additionally the shirt will be made from Xinjiang long staple cotton,which far surpasses the quality ot either Egyptian or American Pima cotton,and Spirospun to increase quality.It's obvious VANCL founder Chen Nian hopes to use this 'ultimate' shirt to earn back the trust of previous VANCL customers.For the past six years,since VANCL's internet portal first came online in 2007,Chen has led this company through seven rounds of investment to earn a total of $422 million.In the eyes of many investors,while VANCL was even farther ahead of the curve than Xiaomi at one point,it has now fallen on hard times,with an IPO seeming farther away than ever.Just what has caused this company to stumble? In this article we take a look back at the many decisions and mistakes Chen Nian has made over the past several years.