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论中国服装产业的设计创意与创新 被引量:2

On Design Creative and Innovation of China's Apparel Industry
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摘要 服装产业是"中国制造"业的典型代表。作为劳动密集型产业,服装产业一方面中小企业众多,吸纳了大量的富余劳动力,为我国的出口创汇做出巨大贡献;另一方面又由于规模小、档次低,缺乏自主品牌而只能处于国际产业链的低端,靠赚取微薄的加工费度日。因此,研究这一在我国具有庞大产业基础的产业审美化规律无疑有着积极的现实意义。 China's apparel industry is a good example of the so-called "made-in-China industry " On the one hand, as a labor-intensive industry, it has absorbed abundant surples labor since it incorporates many small- and-medium-sized companies and has contributed a lot to China's earning foreign exchange through export. On the other hand, it has been elbowed to the downstream of the international industrial chain due to its small scale, low grade and the lack of its own brands, struggling by earning meager processing charges. Thus, the research into China's apparel industry is undoubtedly of significance.
出处 《创意与设计》 2014年第1期8-16,共9页 Creation and Design
关键词 服装产业 品牌 设计创意 apparel industry brand design creative
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