摘要
目的研究中庸之道在现代中国广告设计中的应用。方法通过对中国广告设计发展历程的分析,从中庸思想的"中"、"度"、"时"的内涵出发,探讨了中庸之道与中国广告设计的关系,以及在广告中如何恰当地运用中国元素。结论以中庸思想作为方法论,指导中国广告设计,是继承和发扬中国传统文化的方式。
Objective It studied the application of Golden Mean in modem China advertisement design. Methods Through the analysis of development course of China＇ s advertising design, from the connotation of ＂golden＂, ＂level＂, ＂timing＂ of Golden Mean thought, it emphatically explored the relationship between Golden Mean and China＇s advertising design, and how to properly apply Chinese elements in advertising design. Conclusion Golden Mean thought is the guiding methodology of China advertising design, to inherit and carry forward traditional Chinese culture.
出处
《包装工程》
CAS
CSCD
北大核心
2014年第6期16-19,共4页
Packaging Engineering
关键词
中庸之道
广告设计
中国元素
Golden Mean
advertisement design
Chinese elements
