6Adrian Payne, Martin Christopher, Moire Clark, Helen Peck (1995) Relationship Marketing For Competitive Advantage, Butterworth Heine mann.
7Adrian Payne(1995) Advances in Relationship Marketing, Koran Page.
8ChriStian. Gronroos, Annika Ravald (1996) Thevalue concept and relationship marketing, European Journal Of Marketing, V01.30 Issue 2,P19, 12p.
9Martin Christopher(1986) Reaching the customer: Stratea7 for marketing and customer: strategy vice, Journal Of Marketing Management, 2, No. 2,63 - 71.
10Moira Clark(1997) Modelling the impact Of CUS tomeremployee relationships On customer retentionrates in a major UK retatil bank, Management Decision, V01.35 Issue 3/4, p293,9p.