摘要
随着搜索引擎运用的不断普及以及网购形式接受度的日益增高,通过网络方式进行低成本、高效率的企业商品宣传和销售正成为个人或小团队创业者所追求的目标。为此,如何对电子商务网站进行搜索引擎优化,用以在节省成本的同时提高网站的用户友好度和宣传效率,这一问题已经受到人们的广泛关注。本文则以国内小型民营创业型网站为例,探讨了基于百度搜索引擎优化的若干思路、技术和策略。
As using a search engine and online shopping become increasingly popular, entrepreneurs turn their attention to reduce publicity costs and increase sales through the intemet. Therefore, search engine optimization （SEO） has received widespread attention for improving user experience, increasing efficiency and reducing business costs. This article took the busi- ness website of some small domestic entrepreneurial firms as examples for discussion and illustration of search engine optimization strategy for Baidu.
出处
《现代情报》
CSSCI
2014年第3期71-77,共7页
Journal of Modern Information
基金
国家自然科学基金项目资助(项目编号:71171135)
上海市一流学科项目资助(项目编号:S1201YLXK)
关键词
搜索引擎优化
电子商务
网站建设
百度
优化策略
创业网站
search engine optimization
e- commerce
website eomtmetion
Beach
optimization strategy
entrpreneurial website
