我国高校图书馆推广手机阅读的SWOT分析

SWOT Analysis on Mobile Reading Promotion in University Libraries of China

手机阅读是颇受高校读者喜爱的一种数字阅读形式。利用SWOT分析法对高校图书馆推广手机阅读的优势、劣势、机遇和挑战等进行分析,发现可以从加快手机图书馆建设进程、加快阅读内容数字化的进程、重视读者需求、加强阅读引导以及加大宣传力度等几个方面推广手机阅读服务。

Mobile reading is a quite popular digital reading form in university libraries. The author used SWOT analyzes mobile reading promotion in university libraries of China, which showed that speeding up the construction of mobile library and content digitization, focusing on readers＇ demand, strengthening reading guidance and avocations could promote mobile reading services.