中国葡萄酒产业的现状和趋势及可持续发展对策

Status and Trends of Chinese Wine Industry and Sustainable Development Strategy

在介绍了世界葡萄酒主要生产国葡萄酒产业概况和发展趋势的基础上,从葡萄酒产业的区域种植、产量、市场消费、投资方面,重点分析了中国葡萄酒产业发展的现状及趋势;并指出了我国葡萄酒产业发展中存在的产区建设缺乏整体规划、东西部发展不均衡,产品质量管理滞后,市场营销体系不够成熟等问题。提出了合理规划布局,增强产区整体竞争力;构建葡萄酒产业链管理;加强原产地保护,健全质量认证体系;利用新型营销推广模式,传播葡萄酒文化,促进我国葡萄酒产业可持续发展的对策。

Based on the research review, the wine industry has been around all round the world, not only limited in developed counties and western countries. Nowadays, wine consumption in China presents the trend of rapid growing, China＇ s wine industry cluster develops in a higher level; nonetheless this industry is facing some challenges in China. As such, the purpose of this study is to evaluate the status and developing trends of China＇ s wine industry from the various aspects namely regional planting, yield, market consumption, and the investment. Data and information from current literatures are used to investigate the conditions of China＇ s wine industry. It was found that numerous problems impede the development of China＇s wine industry including lack of overall planning of the construction of exist producing region, imbalance development between eastern and western areas, poor and lag behind of product quality management and pre-maturation of the marketing system. The article eventually points out some developing strategies involving reasonable layout and enhance competitiveness in overall producing area; set up the wine industry chain management; strengthen origin protection, and improve the quality certification system; use the new marketing and promoting model, to spread wine culture and to promote the sustainable development of China＇ s wine industry.