摘要
医院客户关系管理是客户关系管理在医疗卫生行业中的应用,是一种以市场为导向,以患者为中心的全新的医疗服务模式。本文在对军队医院引入客户关系管理必要性分析的基础上,从军队医院信息化基础、服务理念和改革创新三个方面进行了可行性分析。
Hospital customer relationship management is the application of customer relationship manage- ment（CRM） in the health care service, which is a kind of marked oriented, patient centered medical service mode. Based on the analysis of the necessity of hospital customer relationship management in military hospital, the article analyzed the feasibility from the information foundation, the service concept and innovation of military hospital.
出处
《解放军医院管理杂志》
2014年第1期44-45,共2页
Hospital Administration Journal of Chinese People's Liberation Army
关键词
军队医院
医院管理
客户关系管理
military hospital
hospital management
customer relationship management
