福建省动漫衍生产品的地域文化特色研究

On Regional Cultural Characteristics of Anime-derivative Products in Fujian Province

在庞杂的动漫产业链中,设计与开发动漫衍生产品是产业链中非常重要的一个部分。动漫衍生产品的开发与设计是否受消费者欢迎是该动漫项目能否获利并形成良好资本循环的关键,它同样成为动漫产业链中能否最终产生经济效益的最终环节。福建地域文化绚丽繁复、色彩斑斓,为本土动漫及其衍生产品的开发与设计提供了丰富的内容来源与灵感来源。

In the animation industrial chain , the development of derivative products is one vital part of animation industry . Whether the development of derivative products is successful or not is directly related to the animation project is profitable , it is the final step is to generate economic benefits in the animation industry chain .The regional culture of Fujian provides a rich source of inspiration for the development of the local animation and its derivative products .