摘要
试以克瑞斯和勒文(Kress&Van Leeuwen)所创建的视觉语法分析框架为基础,从再现意义,互动意义和构图意义三个方面来分析具有多模态意义的《中国合伙人》的电影海报,从而为广大观众提供一个全新欣赏,识读海报的视角。
based on the theoretical framework of the visual communication grammar developed by Kress＆amp;vanLeeuwe , this pa-per will study and analyze a movie poster about “American dreams in China” from 3 perspectives ：the meaning of reproduction , the meaning of interaction , meaning of composition , which provides readers with a new visual angle of reading and appreciating the poster.
出处
《鸡西大学学报（综合版）》
2014年第3期138-139,142,共3页
JOurnal of Jixi University:comprehensive Edition
关键词
视觉分析
多模态
电影海报
visual communication grammar
multimodal discourse
movie poster
