网络文化产业升级发展的战略取向研究

Study on the Strategy Orientation of the Upgrade and Development of Internet Culture Industry

当前,我国网络文化产业已初步完成了"量"的积累,亟待"质"的提升,升级发展势在必行。通过分析我国网络文化产业的现存问题,得知创新驱动为其升级发展的第一推动力。并在此基础上,揭示了创新驱动战略的重心主要在于注重文化技术融合创新、注重企业文化驱动技术创新、注重创新文化传承、注重履行企业责任、注重管理创新。

At present, China＇s internet culture industry has preliminary completed its quantity accumula- tion,and is eager for quality promotion which is in great need of upgrade and development. Based on the a- nalysis of the existing problems we find that innovation drive is the first impetus of its upgrade and devel- opment. The strategic cores of innovation drive lie with the innovation of the integration of culture, and technology,driving technology innovation of the enterprise culture, the inheritance of innovation culture, the performance of enterprise responsibility,and management innovation,