摘要
战略管理是市场竞争的产物 ,是现代企业管理的新阶段 ;竞争情报是企业重要的竞争工具之一 ,是企业战略管理的基础。本文在分析竞争战略和竞争战术的概念及特点的基础上 。
Strategic management is derived from market competition,is new stage of modern enterprise management.Competitive intelligence is one of the most important competition tool,is foundation of strategic management.Based on the concepts and traits of strategy and tactic,discusses the problems dealing with the strategic management and competitive intelligence in detail.
出处
《情报科学》
CSSCI
北大核心
2001年第1期9-10,17,共3页
Information Science
关键词
竞争战略
战略管理
竞争情报
企业
Competitive strategy Strategic management Competitive intelligence
