以旅游为视角的亳州文化资源开发和利用

Based on the Perspective of Bozhou Tourism Development and Utilization of Cultural Resources

亳州是国家历史文化名城和首批中国优秀旅游城市,历史文化积淀深厚,文化旅游资源丰富,具有旅游业发展的潜在条件和优势,但在旅游业发展的过程中,文化旅游资源的开发和利用却未见明显效果。将文化资源转化为旅游产品,在开发中保护,根据旅游管理的理论,整合景点开发特色产品,改造升级旧景点,开发新景区,提升民众旅游发展意识,以中药材为依托发展节庆旅游,扩大区域合作。

Bozhou is a cultural national historic city and one of the first excellent cities in China. Bozhou has a deep historic cultural base and rich tourism resources, however, the exploration and utility has no effect. How to convert cultural resources into tourism products and in the exploration and protection, according to the tourism management, how to develop products concerning the tourism spots, upgrade the old spots and improve people＇ s awareness and strengthen regional cooperation are the big problems.