摘要
论文通过比较学的视角,分析广播新闻与电视、报刊和互联网三种主要新闻传媒形式的不同特点,尤其是本土化、深度性、互动性、亲和力、低成本等优势,引出广播新闻报道中应注意加强的兼容性、灵活性等方面,提出要采用目标管理原则进行节目创新,树立"现场第一"意识的观点,并进而阐述广播新闻报道区别于其他媒介新闻的自我发展道路。
This article analyzes the characteristics of broadcast news and other three kinds of news media, namely TV, newspaper and internet. It strengthens the audio news＇several advantages such as localization, in - depth reporting, interaction, and low cost etc., and concludes that broadcast news should attach importance to content compatibility and flexibility. It presents the viewpoints that audio news program innovation should adopt the principles of target manage- ment, and further explains the self development path of broadcast news as opposed to other news media.
出处
《科学决策》
CSSCI
2014年第2期66-77,共12页
Scientific Decision Making
