旅游景区门票定价方格图——相关者利益均衡的路径探索

Grid of Tourist Scenic Spot Price——A Way to Strike the Balance for Stakeholders

本文认为旅游景区价格制定应该以社会综合效益最大化为出发点,最终门票价格应该在市场均衡价格的基础上进行政策调整,政策调整的依据是综合考虑景区利益相关者诉求——旅游资源的保护性、旅游者的平等进入性、经营管理者的盈利性和旅游地社区公益性的不同重要程度。进而,本文提出旅游景区定价方格图,试图阐述实现旅游资源、旅游者、景区经营管理者、旅游地社区等相关者利益均衡的途径。

The paper takes the view that the decision on tourist scenic spot price should be adjusted with political consideration on the market equilibrium in order to meet the purpose of maximizing social benefits. When adjusting the market equilibrium price, attributes of tour- scenic stakeholders such as protection to resources, equal chance to travelers, profitability to managers, public welfares to local community should be taken into consideration. Furthermore, the paper puts forward a map with the name of tourist scenic pricing grid, which is trying to explore the way to come to the interest balance of tourist resources, travelers, tourist managers, and local community.