我国知名酒类商标被抢注的困境和保护策略

Preemptive Trademark Registration of Chinese Well-known Wine Trademarks and the Corresponding Protection Strategies

商标是市场经营者用于区别商品或服务来源的标记,酒类商标不仅具备商标的一般特点且与原产地地理标志密切相关,同时蕴涵着中国民族独特文化。但是随着市场经济发展,我国很多知名酒类商标陷入了在域外被他人抢注的法律困境。对于商标抢注现象,首先应分析困境产生的原因,以此为基础,中国酒类企业应采取措施,通过多种途径解决商标被抢注的法律困境。

A trademark is what is known as an ＂identifier＂. It is used to identify a product, service, brand or even business. Wine trademark owns the general features of trademark but it is also closely related to the geographical indications of wine-producing place reflecting the unique nation al culture. However, with rapid economic development, preemptive trademark registration of lots of Chinese famous wine trademarks occurred in overseas. In view of such legal predicament, we should firstly analyze the causes of the plight, and then wine-making enterprises should take ef fective measures to solve the legal dilemma through varieties of approaches.