摘要
本文根据专业频率竞争的现状,通过构建博弈模型,分析了专业频率在节目时间编排、类型设置的博弈关系,在此基础上分别提出了相应的形成合力的策略。
This paper according to the present situation of specialized frequency competition, analyzed the cooperation game relations between program time arrangements, program type setup, proposed some cor-responding strategies.
出处
《中国传媒大学学报(自然科学版)》
2014年第1期67-72,共6页
Journal of Communication University of China:Science and Technology
关键词
广播
专业频率
合作竞争
博弈
broadcasting
specialized frequency
cooperation and competition
game theory