泉州市旅游节庆活动的调查与分析

Investigation and Analysis of Tourism Festival Activities in Quanzhou City

作为一种参与性广、文化性独特、经济效益高的旅游形式,旅游节庆对塑造区域旅游品牌、传播区域文化、提高区域的知名度、促进对外经济合作、带动区域经济发展有非常重要的作用。我国节庆发展速度快,但历史较短、节庆层次不强,相关理论和实践研究之间存在差距。文章以福建省泉州市为例,从节庆品牌建设数量、品牌类型、生命周期、管理模式等四方面对城市旅游节庆活动的发展进行调查分析,以期为中小城市旅游节庆发展品牌化道路的探索提供基础论据。

As a kind of tourism form with wide participation ,unique culture and high economic bene-fits ,tourism festival has played a very important role in shaping regional tourism brand ,spreading re-gional culture ,improving popularity of the areas ,promoting foreign economic cooperation and driving the regional economic development .Tourism festival has developed fast in China ,but with short his-tory ,low level and big gap between theoretical and practical researches .By taking Quanzhou City , Fujian Province as an example ,the present situation of the development of tourism festival activities is investigated from four aspects including festival brand quantity ,brand type ,brand life cycle and man-agement mode .The study is valuable for further researches on the development of tourism festival brand in small and medium-sized cities .