摘要
自媒体时代,传媒的认知场结构由单一的"反映-应变"模式向主客体互通反馈式的结构转化。在此过程中,受众的主体意识逐步张扬;受众与媒介的价值关系开始由传统媒体环境中的依赖转向媒介怀疑甚至是质疑。但是,对于大众媒介而言,自媒体并不是其终结者;充分发挥自身的信息整合优势,是其价值重塑的重要途径。
In the age of the We-Media ,the media＆#39;s cognitive structure is shafting from by the single“reflection-reaction” mode to the host-guest exchange and feedback mode .In this process ,the audi-ence＆#39;s subject consciousness is gradually publicized ;the value relation between the audience and the media is transformed into media doubt even question from reliance in traditional media environment . However ,to the mass media ,the We-Media is not the terminator .It is pointed out that the mass media can achieve its value reconstruction by giving full play to its advantages of information integra-tion .
出处
《合肥工业大学学报（社会科学版）》
2014年第1期95-98,共4页
Journal of Hefei University of Technology(Social Sciences)
基金
湖北工业大学博士科研启动基金项目(337176)
关键词
自媒体
受众
价值关系
转型
We-Media
audience
value relation
transformation
