我国体育产业竞争力研究:基于产业耦合的视角

Research on China's Sports Industry Competitiveness under the Vision of Coupling

运用理论分析和实证分析等方法对体育产业竞争力进行界定,着重分析了我国体育产业竞争力的现状。研究表明:与西方国家成熟的体育产业相比,我国的体育产业竞争力明显偏弱,进而指出体育产业与旅游业、媒体业、会展业等相关产业的耦合发展是提升我国体育产业竞争力的有效途径。

Using the methods of theoretical analysis and practical analysis, this paper tries to define sports in- dustry competitiveness, and analyze the status of China＇s sports industry competitiveness. It showes that the sports industry in China started late, its scale is relatively small and the structure is unreasonable, compared with the mature of the sports industry in the western countries, the competitiveness significantly weaker. The coupling development with related industries such as tourism, media and exhibition industry etc. for the sports industry is an effective way to promote China＇ s sports industry competitiveness.