基于ANP的电子商务企业声誉影响因素分析研究

Analysis on Factors of E-commerce Reputation Based on ANP

电子商务企业声誉影响因素是复杂的多指标综合评价问题。针对电子商务企业特点,将该各评价指标进行分析研究,建立ANP模型充分反映各评价指标相互关联与反馈的关系,分析得到各个指标的综合影响度。为电子商务企业声誉评价提供决策支持。

E-commerce reputation evaluation is a complex multi-index comprehensive evaluation. In this paper, the ANP model combined with netw,rk analysis a method. It can fully reflect both association and feedback among selection criteria. This re- search has a certain significance to the evaluation of E-commerce reputation.