基于网络用户行为的网站发展研究

Research on website growth based on Web user behaviors

基于网站用户群体的行为特征在很大程度上体现了网站的发展状况,为从用户行为的角度研究网站的发展,在互联网中提出了空间的概念,并定义了互联网空间和网站发展空间,分别用来代表整个互联网以及衡量网站的发展现状和发展趋势。为展示各个网站在互联网空间中的位置分布情况和发展空间大小,使用网站用户规模、用户满意度和重访率三个参数建立了网站发展空间模型。根据网络用户行为指标的特征,对应地提出了模型参数的计算方法,进而通过网站发展空间模型直观地展示各个网站的发展情况和发展趋势。针对移动互联网的快速发展,在移动互联网中更能体现网站的发展过程,因此采用来自某大型移动网络的用户点击流数据对网站发展空间模型进行实验,详细分析并展示真实网站的发展现状,准确地预测网站的发展趋势,验证网站发展空间模型的有效性。

Based on the behavioral characteristics of user groups in a website largely reflect the development situations of the website, this paper first proposed the concept of space in Internet for investigating the website development from the perspec- tive of user behavior and defined Internet space and website growth space, both of which were used to represent network and measure the growth status and growth trend of websites respectively. For showing the distributions of spatial positions and the size of the growth space of websites in Internet space, it applied user scale, user dependency and user loyalty of a website to build the website development space model for the website. Futhermore,it proposed the computing methods for the three model parameters based on the characteristics of user behavior metrics. In view of the rapid development of mobile Internet, the de- velopment process of websites in mobile Internet could be more reflected. So that it conducted experiments on the data sets col- lected from a large-scale mobile network. Hence, it analysed the growth status of real websites in detail and predict the growth trend of websites accurately, which illustrates the effectiveness of the development space model.