专业化细分:畜牧兽医期刊经营创新之路

Specialized Subdivision, the Operate Innovation of Animal Husbandry and Veterinary Journals

我国现有畜牧兽医科技期刊100多种,近些年有较大发展,但是整体运作水平还不高,竞争力偏弱。究其原因,雷同、同质化严重,未能形成自身特色是重要原因之一。本文通过分析专业化细分的影响、定位、创新、服务等一系列运作手段,以期提升科技期刊竞争力,适应专业读者需求,实现科技期刊可持续发展。

Journal of Animal and Veterinary Science existing more than 100 kinds, greater development in recent years, but the overall level is not high functioning, competitiveness weak, reason, identical, homogeneity, failed to form its own characteristics, it is important to one of the reasons. This paper analyzes the impact of specialized segments, positioning, innovation, service and a series of operational measures aimed at enhancing the competitiveness of scientific and technical journals, the reader needs to adapt to professional, scientific and technical journals to achieve sustainable development