摘要
在得到电视节目收视率及其相关的"量"与"质"的数据后,根据各项指标对达成广告目标的重要性,确定它们的权重,并根据加权数据对电视节目进行比较,实现家纺企业对电视广告媒体的优化选择。
weight of each indicator has been determined according to its importance to advertising target. Based on the weighted data, the TV programs have been compared. The optimal selection of home textile enterprises on television advertising media has been realized.
出处
《浙江纺织服装职业技术学院学报》
2014年第1期81-87,共7页
Journal of Zhejiang Fashion Institute of Technology
关键词
定量分析
电视节目选择
实证研究
quantitative analysis
selection of TV programs
empirical study
