广西瑜伽俱乐部消费者现状的调查与分析

Research and Analysis on the Status Quo of Consumers in the Yoga Clubs of Guangxi Province

本文运用问卷调查等方法,对广西瑜伽俱乐部消费者的基本信息、消费者参与的动机和积极性、影响消费者选择瑜伽俱乐部的因素这几个方面进行了调查与分析,针对目前存在的主要问题进行总结并提出建议,以期为瑜伽健身市场的可持续性发展提供有益参考,从而推动瑜伽健身项目得到更好的推广和发展。

Through using the method questionnaire , this paper makes investigation on basic information and moti-vation consumers , and factors influencing their participation in Yoga club .Based on existing problems , some problems are summarized .The main purpose is to provide useful reference and promote better development of Yoga exercise .