我国西部地区旅游商品开发设计研究——以贵州六盘水市为例

A Research on Tourism Commodity Development Design of the Western China——A Case Study of Liupanshui in Guizhou

随着购物在旅游消费中的比重的逐步增大,旅游商品对于地方经济的发展起着越来越大的作用,我国西部地区旅游商品的开发设计时存在着设计陈旧、实用性不强、缺少现代设计理念、产品单一等问题,本文首先分析了我国西部地区旅游商品开发的特点,然后以贵州六盘水市为例,探求西部地区旅游商品开发设计的对策,提出了政府主导开发,在开发时要突出特色、加强包装设计和产品设计的多样性和层次性等建议。

With the gradual increase of shopping proportion in tourist consumption, tourist commodities play a more and more important role in the local economic development. But there exist some problems such as the old design, lacking practicality, the lack of modern design and fewer varieties of products in developing and designing tourism products in the western China. This paper analyzes the characteristics of developing tourism products, by taking Liupanshui City for example, and explores the countermeasures of the western region tourism product development and design. Finally, some suggestions are put forward, which include government-led development, highlighting the features and enhancing the variety and diversity of its package design and product design.