广西涉外导游跨文化交际能力发展策略分析

Analysis on Development Strategies of the Intercultural Communication Ability of Foreign-related Tour Guide in Guangxi

广西涉外旅游发展迅速,涉外导游在传播优秀的民族文化、提升旅游经济效益和提高旅游国际形象方面起到了重要的作用。我们继续提高广西涉外导游双语沟通能力、异质文化适应能力和跨文化营销技巧,促进广西涉外旅游的蓬勃发展。

In the rapid development of foreign-related tourism, foreign-related tour guides play an important role in communi-cating the excellent national cultural, promoting tourism econom-ic benefits and improving the international image of tourism. We should continue to improve the bilingual communication ability, heterogeneous culture adaptability and intercultural marketing techniques of foreign-related tour guides in Guangxi, thus pro-moting the booming of foreign-related tourism in Guangxi.