药品营销专业实践教学初探

A Preliminary Study on the Practice Teaching of Pharmacy Marketing Major

药品和药品营销的特殊性决定了药品营销专业教育中需要开展全方位的实践教学,在实践教学中,从微观层面要突出培养学生从事药品营销的素质,从宏观层面则要培养学生从整体角度认识专业知识在企业经营中的作用。

The particularity of pharmacy and pharmacy marketing determines the need of overall practice teaching in the education of pharmacy marketing major. In practice teaching, students＇ quality of going into pharmacy marketing should be highlighted from the micro aspect, and students＇ overall cognition of the role of professional knowledge in enterprise running should be culti-vated from the macro aspect.