网络时代群众工作的挑战与应对

On the Challenges of Mass Work in Network Era and the Countermeasure

群众路线是党的生命线,也是党的制胜法宝。时代变迁,群众工作亦发生变化。随着互联网的迅速普及,网络这种超能的社会动员能力改变了人们许多行为习惯,我们只有顺应潮流,因势利导,正确把握舆论导向,积极研究互联网传播规律,采取具有时代特征的群众工作新方法,才能拓展网络媒体开展群众工作的广阔前景,才能使我们党永葆青春,永立不败之地。

The mass line is the Party’s lifeline and holy grail. The mass work should change as times change. With the rapid popularization of the Internet, the network with a super social mobilization ability changes many people’s behavior habits. We should go with the tide of historical trend, make the best use of the circumstances, control the right direction of public opinion, and actively study the prop-agation of the Internet, people have characteristics of the times taken to new methods of work in order to expand the network to carry out mass media work and broad prospects, in order to make our party forever young and in an invincible position.