上海广告产业现状及转型发展所面临的问题

Shanghai Ad Industry & Problems/Festival Visual Logo Applicaions in Modern Design

上海市是我国最主要的广告经营中心之一,本文通过对2012年上海市广告企业的普查数据的分析,解读上海市广告产业发展现状。与2011年度的数据统计相比,2012年的统计数据更为准确集中,更真实全面的反映了上海广告产业的现状。数据显示,小型微型广告公司数量占据上海主营广告企业绝大多数,国际广告公司与本土广告公司的经济地位成反比,生活服务仍是本土广告经营服务收入的主业,广告业务收入电视仍是主流,互联网与电影展露锋芒,少量规模庞大的内资广告公司分走较多收益,微型广告公司的广告业利润最低。

Shanghai is one of the most important advertising business center Based on the 2012 census data analysis advertising enterprises in Shanghai, the interpretation of the status quo in Shanghai advertising industry. Compared with the statistics for the year 2011, 2012 statistics more accurate focus more fully reflect the true status of Shanghai advertising industry. Data show that the number of small micro--advertising company to occupy the vast majority of Shanghai＇s main advertising business is inversely proportional to the economic status of an international advertising company with local advertising companies, the service life is still local advertising service revenue main business life is still a local advertising service main business services revenue, advertising revenue is still the mainstream television the Internet and movies exposed edge, a small amount of large--scale domestic advertising company to go higher income, micro-- advertising company advertising profits to a minimum.