特许经营高速公路定价策略探析

Analysis of the Franchising Highway Pricing Strategy

虽然高速公路特许经营还不是我国现阶段公路收费模式的主体,但其解决了传统收费模式下经营主体之间权责不清、产权不明、经营低效等问题,发展前景非常广阔。在分析特许经营主体各方诉求的基础上,指出特许经营高速公路的定价原则,进而分析了常见的几种定价方法,最后得出平均成本定价法将是一种符合前述定价原则的最优方法,值得采用。

Although highway franchising has not been the major part of road pricing mode in China currently, the devel- opment prospect is very bright because it solves ambiguous division of responsibilities among enterprises, unclear properties rights, inefficiency operating and other problems within traditional pricing model. Based on analysis of the demand of each franchise main parties, the author points out that the pricing principles of franchising highway and analyses several common pricing method and makes a conclusion that average cost pricing method is the best way and it should be adored.