影响农产品贸易区域品牌发展的因素分析

Factors Affecting Agricultural Trade Area of Brand Development

随着我国农产品市场化销售程度的提高,品牌化生产与经营已成为农产品获取市场竞争优势的根本。因农产品的生长与区域环境因素紧密相关,所以推进农产品贸易区域品牌的发展将是提升整个区域农产品价值、打造优势农业产业、实现农业现代化的重要途径。通过对影响农产品贸易区域品牌发展的因素进行分析,得出丰富的区域生产要素资源、较为完善的相关支持性产业、积极服务的各级政府、优良的区域文化传统以及成熟的社会关系网络是促进农产品贸易区域品牌发展的主要因素。进而提出相应的管理启示,以期能够加快我国农产品贸易区域品牌的建设速度。

With the agricultural products sales increase in China market, Brand production and management has become the way that agricultural products to gain the market competition. The growth of agricultural products closely related to the lo- cal environment ,so promoting trade in agricultural products regional brand is the important way to raise the value of the re- gional agricultural products ,create advantage agriculture, and realize agricultural modernization. By analyzing the factors of the development of regional brand of agricultural products trade, the author finds out that the elements such as rich regional pro- duction factors , perfect supporting industries, diligent local government, fine regional cultural and traditions and mature social network to promote the regional brand development of agricultural products trade. The author makes the recommendations on management in order to speed up the development of agricultural product trade of regional brand in China.