服装设计──服装品牌的灵魂

Garment Design──Essence of Costume Brand

服装设计作为品牌内涵的组成之一，是品牌创立的必要条件；为加速我国服装业的发展，争创名牌，必须针对服装业发展的薄弱环节──服装设计入手，因此，提高服装设计水平是争创名牌的当务之急；途径主要有：服装设计师要有良好的个人综合素质，要建立完善的教育体系、良好的产业环境，提高服装设计中的高科技含量，树立国际化的流行观念等。

The paper stresses that it is essential and an urgen t task for fashion designers to realize the disadvantage in the improvement of the designing stand ards and to take measures to improve designers' qualifications and reform the ex isting educational system and manufacturing conditions as well. Enriching hi- te ch contents in designing is also considered to be urgent in the paper.