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Business Alchemy

Business Alchemy
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摘要 SANDRA Rwese, a Kenyan entrepreneur, launched her consulting firm Chinese Business Trainers in Kenya in 2008. The consultancy helps link Kenyan companies in the tourism and hospitality sector to Chinese clients. Rwese's groundbreaking work won her the global Chinese Tourist Welcoming Award in 2012 from one of the world's leading think tanks on Chinese outbound tourism. In an interview with ChinAfrica, Sandra Rwese shared her views and advising insight on global strategies, innovation and Chinese cross-cultural skills. Excerpts of this interview follow: SANDRA Rwese, a Kenyan entrepreneur, launched her consulting firm Chinese Business Trainers in Kenya in 2008. The consultancy helps link Kenyan companies in the tourism and hospitality sector to Chinese clients. Rwese's groundbreaking work won her the global Chinese Tourist Welcoming Award in 2012 from one of the world's leading think tanks on Chinese outbound tourism. In an interview with ChinAfrica, Sandra Rwese shared her views and advising insight on global strategies, innovation and Chinese cross-cultural skills. Excerpts of this interview follow:
出处 《ChinAfrica》 2014年第3期40-41,共2页 中国与非洲(英文版)
关键词 Business Alchemy
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