红色影视剧对大学生信仰的涵化效果实证研究——以天津地区高校为例

An Empirical Study of The Cultivation Effect of Revelutionary Film and Television Drama on the Beliefs of University Students

青年大学生是一个庞大的受众群体,正处于信仰生成的关键时期,红色影视剧应在引导大学生主流信仰生成上发挥一定作用。本研究采取分层抽样调查法,以天津市五所高校的923名在校大学生为样本,对大学生红色影视剧的收视行为和主流信仰的涵化效果进行了调查和分析。结果表明,尽管青年大学生收视动机不足,但相比较其他类型影视剧,红色影视剧却能留给大学生更为深刻的印象,以及在收视态度和涵化效果上的认可。

The young University students, a large audience group, is in a critical period of belief formation, revolutionary ＂IV drama should play a certain role in guiding the students in the formation of the mainstream belief. This study adopted stratified sampiing method, selected 923 University students from five universities in Tianjin city as sample, conducted a survey and analysis of the cultivation effect of revolutionary film and television drama on audience behavior and mainstream beliefs of University students. The results show that, although the young University students are some＇weak in viewing motives, but compared with other types of film and television drama, revolutionary film and television drama can leave students more profound impression, and have more positive euhivation effects on their attitudes.