基于传播学受众视角的中国早期佛教传播研究

Dissemination of Buddhism in Early China from the Perspective of Communication Audience

佛教传入中国采取了多元化的传播方式,佛教教义中的不同部分对于知识阶层和普通大众阶层两类受众各自产生吸引并取得了不同的传播效果。通过列举佛教向知识精英阶层和普通民间大众阶层两个不同受众阶层所采用的不同传播方式,分析总结出佛教向知识精英传播的性质属于雅文化传播,向普通民间大众传播的性质属于俗文化传播。佛教在两个阶层的传播效果最终形成了精英佛教和民俗佛教,两者共同组成了中国佛教文化。最后,对网络新媒体技术如何更好地开展佛教的弘扬服务进行了探讨。

Buddhism came to China by multiple transmission ways. Different modes of transmission to two classes of intellectual elite and the general public produced different effects. Through the analysis of the two different transmission ways, it is found out that the former belongs to elegant cultural transmission, while the latter belongs to the spread of popular culture. Elite Buddhism and folk Buddhism together form the Chinese Buddhist culture. Finally, the author discusses how to make better use of new media technologies to promote the spread of Buddhism.