闽南名人资源的适度开发研究——以黄道周和黄道周文化为例

Study on the Moderate development of Celebrity Resources of Southern Fujian——A Case Study of Huang Daozhou and the Huang Daozhou culture

从文化产业中名人资源的认知与开发概况为切入点,对黄道周及黄道周文化的资源内涵进行剖析,通过对这一文化资源的特性研究及价值评定,结合黄道周文化的开发现状,探求其适度开发的趋向与可能,进而从开发广度、开发深度、开发节奏等角度,提出保护性开发与商业性开发相结合的建议。

With the cognition and development of celebrity resources in the cultural industry as the starting point, this text analyses the Resources connotation of Huang Daozhou and the Zhou Culture. Through the characteristic studying and value evaluation to this cultural resource, combined with the development status of the Huang Daozhou culture, it explores the trends and possibilities of the Huang Daozhou culture’s moderate development. Then from the different viewpoints as the development of breadth, depth and pace etc., it puts forward related suggestions for protective development and commercial development combined with.