摘要
In this paper, the urban brand image as the starting point, the analysis of the urban problems facing the current urbanization process, analyze the phenomenon of brand image in the shaping and dissemination of proposed dissemination of subject and object of the brand image, discusses the city brandsignificance of the image of the construction and management. Aimed at analysis of the city＇s image, to improve our city brand image building, and the spread of attention.
