图形的魅力及在广告设计中的运用

Graphics Charm and the Application in Advertising Design

作为广告设计必不可少的元素,图形拥有着跨领域跨国界跨语言的只可意会不可言传的独特魅力,为人们之间进行交流和沟通提供着便利,它是人类通用的视觉符号.本文通过对图形的概述、图形的创意表现和图形创意在广告设计中的运用这三个方面分别来阐述图形的魅力和应用,从而对广告设计的发展起到一定的指导意义.

As the essential element to advertising design, the graphics with interdisciplinary across national borders of across languages I＇ve waited for any woman unique charm, for people in communication between and communication provides a convenient, it is human general visual symbols. This article through to the graphics overview of creative expressions, graphics and graphics in advertising design originality application of these three aspects to elaborate graphics respectively charm and application, and on the development of advertisement design plays a certain guiding significance.